Expobank scandal calendar and other examples of erotic advertising

Visiting the bank manager used to be a somewhat sobering experience. How times have changed. If Barclays is successful in its £200 million bid for Russia's Expobank, it may find that the assets are more tangible than it had imagined.

These scantily-clad employees – ranging from secretaries to senior executives – have spiced up the Moscow-based bank's image with a 2008 calendar that is certain to raise eyebrows with the UK giant. The women, aged between 20 and 33, peeled off to reveal an unexpected side to the world of commerce, with their pictures accompanied by provocative slogans doubling as advertising messages.

























The models include the bank's chief economist for super-rich VIP clients, Anna Pogodina (Miss March), and her boss, Julia Kovyneva (Miss April), who is sprawled across a bed. Senior manager Maria Guterman begins the year with her modesty protected by only a tray of cakes. She is followed by Miss February Yevgenia Trusilova, a network sales manager, who is seen bending over a kitchen counter and accompanied by the slogan: "We work under your personal request."

An Expobank spokeswoman said: "We wanted to make a pleasant surprise for our clients. "We wanted them to know that it's not only professionals working with them but also beautiful women."

Expobank is a relatively small retail and commercial banking group whose major shareholders include British financier Lord Hambro, who has extensive interests in Russian gold-mining. Barclays, Britain's third largest lender, with 2007 annual profits of more than £7 billion, is in the advanced stages of talks to buy a controlling stake in the bank. CREDIT: dailymail.co.uk

While the foreign banking industry is surprised with Expobank disarming frankness this calendar is no shocker in russian advertising world. See other examples of erotic approach to the business which is practiced in Russia.

International Moscow Bank









Pharmaceutical company ZELDIS











Telecommunications company CORBINA TELECOM











Automobile Association MUSA MOTORS